Companies in the USA and Europe have been looking to cut costs of certain back-of-the-office tasks such as payroll, data entry, etc. by outsourcing to other countries. Outsourcing to off-shore countries, such as India and also South American countries is an extremely viable proposition. However, from these countries, outsourcing to India is more advantageous for at least three reasons:

1. Large skilled work force with low cost of operations
2. Huge young English speaking population
3. Appropriate infrastructure which facilitates the movement of information between companies in the USA/Europe and India

Companies are seeking ways to even further reduce their costs. Rural BPOs present the ideal solution. The lower cost of operation and lower employee attrition rates are key factors of the rural BPO landscape.